Email Personalization and Why Is It Important?

Email personaliation guide 2024

May 21, 2024 | Email Tips | 0 comments

Today our inboxes are so full of promotional emails and generic emails that we no longer pay attention to them. Most of those emails are getting sent to the bin or just marked as read and left never opened and that’s why email personalization is important.

To win the attention game nowadays we should add a personal touch, something that will make the recipient stop for a second and think. And to do this without spending hours writing each email manually you need to find the right tools to automate the process.

What is Email Personalization and what are the benefits of it?

One of the key benefits of Email Personalization is its ability to capture the recipient’s attention. In a sea of generic emails, a personalized message that speaks directly to the recipient is much more likely to grab their attention and stand out. This can significantly increase the chances of the email being opened and read.

Email personalization covers a range of strategies, from simple tactics like including the recipient’s name in the subject line to more advanced approaches such as segmenting email lists based on purchase history or browsing behavior.

email personalization

Why is it important to personalize your emails?

Email Personalization will make sure your brand stands out in the sea of generic emails that most brands send. Here are some of the benefits of personalizing your emails:

  • Build trust 
    Email personalization makes each recipient feel the message was written specifically for them, allowing you to build meaningful connections with your audience.

  • Boost engagement 
    Personalized emails can improve engagement metrics, including open and click-through rates by speaking directly to the recipient’s interests and needs.

  • Increase conversions
    Recipients are willing to interact with content that resonates with them. Aligning your content with their individual preferences can significantly improve conversions.

  • Improve customer retention
    You can nurture your relationship with your existing customers by delivering relevant content, encouraging repeat business, and fostering brand advocacy.

  • Become unignorable
    Personalization can be the differentiator that sets your brand apart in a saturated market. It helps you create a special customer experience and makes your recipients feel like they’re truly valued.

How and where to use Email Personalization

There are various elements in an email that can be personalized and that will actually make a difference in the results. Whether it is a sales, promotional, follow-up email or you are just trying to schedule a meeting with someone even if it’s about different industries like real estate, SaaS, HR, Recruitment, or brokerage you can always change those elements to see how it will impact the results.

Personalize Your Email Greetings

Using the recipient’s name captures their attention and makes your email feel more personal and engaging right from the start.


  • ❌ Generic: Dear Sir
  • ✅ Personalized: Dear Mr. Jacobs

  • ❌ Generic: Hello
  • ✅ Personalized: Hello David

  • ❌ Generic: Hi
  • ✅ Personalized: Hi Christine

Customize Your Subject Lines

Personalized subject lines can significantly boost your open rates. This lets recipients know the message is tailored for them, leading to higher engagement.


  • ❌ Generic: Exclusive Offer Inside
  • ✅ Personalized: Christine, A Special Deal Just for You!

  • ❌ Generic: New Product Launch
  • ✅ Personalized: David, Be the First to Get Our Latest Tech!

  • ❌ Generic: Update Your Profile
  • ✅ Personalized: Aaron, Is Your Profile Up-to-Date?

  • ❌ Generic: Feedback Request
  • ✅ Personalized: Christine, We’d Love to Hear Your Thoughts

  • ❌ Generic: Seasonal Sales
  • ✅ Personalized: Aaron, Get Ready for Our Spring Spectacular!

Tailor Your Call-to-Actions (CTAs)

Personalized CTAs can greatly improve your conversions. Tailoring CTAs to the recipient’s journey effectively guides them down the sales funnel.


  • Context: User Name
    • ❌ Generic: “Claim Your Offer!”
    • ✅ Personalized: “Claim Your Special Offer, [Name]!”
  • Context: Purchase History
    • ❌ Generic: “Buy More!”
    • ✅ Personalized: “Loved the [Previous Purchase]? Try This!”
  • Context: Browsing Behavior
    • ❌ Generic: “Check Our Collection!”
    • ✅ Personalized: “Get Back to Your Wishlist, [Name]!”
  • Context: Geographic Location
    • ❌ Generic: “Shop Deals!”
    • ✅ Personalized: “Exclusive Deals for [City] Shoppers!”
  • Context: Abandoned Cart
    • ❌ Generic: “Complete Your Purchase!”
    • ✅ Personalized: “[Name], Forgot Something?”
  • Context: Content Interests
    • ❌ Generic: “Learn More!”
    • ✅ Personalized: “Dive Deeper into [Topic], [Name]!”
  • Context: Previous Interactions
    • ❌ Generic: “Welcome Back!”
    • ✅ Personalized: “Welcome Back, [Name]! Check What’s New.”

Follow-up Email Personalization with Rebump

Personalizing your emails can improve their effectiveness, making your recipients feel valued. Whether it’s using their name in the greeting, or personalizing your call-to-actions based on their interests, these small touches can lead to significant improvements in your email marketing results.

To take your email personalization to the next level, consider using Rebump.
Rebump automates personalized follow-up emails, ensuring that your messages are timely, relevant, and engaging. By integrating with your existing email platform, Rebump helps you maintain consistent communication with your contacts, enhancing your relationship-building efforts and boosting your conversion rates.

Discover how Rebump can magically improve your email marketing strategy and help you achieve your business goals.