Whether you are experienced in the sphere or just starting, knowing how to write a real estate follow-up email will surely improve your chance of closing a deal. It can also help you create some long-lasting relationships with your prospects.
In this article, we will go through why email follow-ups are a crucial part of building trust and credibility and why you should send them. We will also provide you with some templates for different scenarios in the real estate space- from invitation to exclusive viewing to re-engaging interested clients we will cover everything you need to know about real estate follow-up emails.
What is a Real Estate Follow-up Email and Why You Should Use it in Real Estate
Follow-up emails are being sent after the initial contact with prospects. The idea of the follow-up is to maintain contact with potential clients. It can also be used to nurture leads and improve the chances of closing a deal. And most importantly they help the recipient to take the next step.
In real estate, a consistent lead follow-up process is key to success.
Many studies show that 80% of home purchases are made after at least five follow-ups from the agent’s side.
Sending follow-up emails in the real estate industry has several crucial benefits:
- Building trust and credibility with potential clients is crucial for real estate agents. One way to achieve this is by sending follow-up emails, which demonstrate your commitment to staying in touch and establish you as a reliable agent.
- Real estate clients may be considering many options or have a lengthy decision-making process, so regular follow-ups ensure that you stay engaged with them. This increases the likelihood of them choosing your services over those of other agents.
- Moreover, follow-up emails present a great opportunity to address any concerns the recipient may have. You can also use them to answer questions or provide additional information that may be crucial for the recipient to move forward.
Here are a few real estate follow-up email examples you could use as a point of reference.
Real Estate Follow-up Email Examples
Post-Viewing Follow-Up
This real estate follow-up email is designed to reconnect with the client after they have viewed a property and to encourage them to envision the property as their future home. It uses a personalized touch with the client’s first name and specific property reference, fostering a connection and opening the conversation for any queries or concerns. The tone is supportive, emphasizing the agent’s role as a helpful partner in the home-buying journey.
“Hey {{first_name}},
Thanks for viewing [[property]]. Can it be the home you’re looking for?
Let’s discuss any questions or concerns you might have.
Hope to help you find the perfect place.
Regards,
[Your Name]”
Re-engaging Interested Clients
This real estate real estate follow-up email aims to reignite the client’s interest in a property by highlighting its unique benefits. It uses a direct and personalized approach to create a sense of urgency and the risk of missing out on a great opportunity. The closing statement is intended to motivate the client to take action by aligning their home-buying aspirations with the agent’s supportive role.
“Hello {{first_name}},
Are you still thinking about [[property]]? It’s an opportunity to [[benefit]].
Let’s ensure you don’t miss out. What are your thoughts?
Let’s make your dreams a reality.
Best,
[Your Name]”
Invitation to Exclusive Viewing
This real estate follow-up email is an invitation for clients to attend an exclusive property viewing event. The invitation creates a sense of luxury and selectivity, targeting clients based on their interests to enhance the relevance and appeal of the event. The enthusiastic tone of the message conveys excitement and potential, positioning the viewing as an unmissable opportunity tailored to their needs.
“Hello {{first_name}},
Are you still thinking about [[property]]? It’s an opportunity to [[benefit]].
Let’s ensure you don’t miss out. What are your thoughts?
Let’s make your dreams a reality.
Best,
[Your Name]”
Mastering the art of follow-up emails is crucial for real estate agents who are looking to improve client relationships and close more deals.
This article provides you with effective strategies and templates that are tailored to help you maintain engagement with clients and establish yourself as an expert in your field.
Each email you send is an opportunity to demonstrate your dedication and professionalism.
For more resources and to learn how Rebump can enhance your follow-up techniques, please visit our dedicated page for real estate agents. Use effective communication to boost your success in the real estate market.