How to Stay Out of Email Spam Folders in 2024: Spam Words to Avoid

Feb 9, 2024 | Email Tips | 0 comments

In the ever-evolving landscape of email marketing, the thin line between a successful email campaign and one that ends up in the spam folder can often be attributed to the use of certain trigger spam words and phrases. These triggers can activate spam filters even if the email’s content is legitimate and valuable to the recipient. This comprehensive guide aims to shed light on common email spam triggers and how to navigate them effectively.

Understanding Spam Triggers

Spam triggers are specific spam words, phrases, or patterns in an email that are commonly associated with unsolicited and often misleading content. Email service providers employ sophisticated algorithms and spam filters to protect users from potential spam, and these triggers can significantly impact your email deliverability.

What spam words to avoid

While not exhaustive, the following categories represent some of the most notorious spam triggers:

Avoid spam words that make exaggerated claims and promises
  1. #1
  2. 100% more
  3. 100% free
  4. 100% satisfied
  5. Additional income
  6. Be your own boss
  7. Best price
  8. Big bucks
  9. Billion
  10. Cash bonus
  11. Cents on the dollar
  12. Consolidate debt
  13. Double your cash
  14. Double your income
  15. Earn extra cash
  16. Earn money
  17. Eliminate bad credit
  18. Extra cash
  19. Extra income
  20. Expect to earn
Avoid spam words that create unnecessary urgency and pressure
  1. Act now
  2. Apply now
  3. Become a member
  4. Call now
  5. Click below
  6. Click here
  7. Get it now
  8. Do it today
  9. Don’t delete
  10. Exclusive deal
  11. Get started now
  12. Important information regarding
  13. Information you requested
  14. Instant
  15. Limited time
  16. New customers only
  17. Order now
  18. Please read
  19. See for yourself
  20. Sign up free
Avoid spam words that look like shady, spammy, or unethical behavior
  1. Bulk email
  2. Buy direct
  3. Cancel at any time
  4. Check or money order
  5. Congratulations
  6. Confidentiality
  7. Cures
  8. Dear friend
  9. Direct email
  10. Direct marketing
  11. Hidden charges
  12. Human growth hormone
  13. Internet marketing
  14. Lose weight
  15. Mass email
  16. Meet singles
  17. Multi-level marketing
  18. No catch
  19. No cost
  20. No credit check
Avoid spam words that are jargon or legalese (and everything else)
  1. Accept credit cards
  2. Ad
  3. All new
  4. As seen on
  5. Bargain
  6. Beneficiary
  7. Billing
  8. Bonus
  9. Cards accepted
  10. Cash
  11. Certified
  12. Cheap
  13. Claims
  14. Clearance
  15. Compare rates
  16. Credit card offers
  17. Deal
  18. Debt
  19. Discount
  20. In accordance with laws

How to Avoid Spam Filters

To ensure your emails reach their intended inboxes, consider the following best practices:

Personalization: Tailor your emails to the recipient using segmentation and personalized content. This reduces the need for generic promotional language that might trigger spam filters.

Clean and simple formatting: Avoid excessive use of colors, fonts, and images that can make your email look cluttered and spammy.

Engagement metrics: Monitor your email engagement metrics closely. High bounce rates and low open rates can affect your sender’s reputation, increasing the likelihood of being marked as spam.

Spam testing tools: Utilize email testing tools before sending out your campaigns to check for potential spam triggers.

Constant list hygiene: Regularly clean your email list to remove inactive or unengaged subscribers who might mark your emails as spam.

          The Role of Content

          At the heart of avoiding spam triggers is the focus on creating valuable, engaging, and relevant content for your audience. Instead of relying on sensationalist tactics to grab attention, build your emails around the needs and interests of your subscribers.


          Navigating the minefield of email spam triggers requires a balance between persuasive marketing and the delivery of genuine value. By understanding and avoiding common spam triggers, employing best practices in email composition, and focusing on the quality of your content, you can significantly improve your email deliverability and ensure that your messages reach your audience as intended.