In this article, we will cover how to set up automated Gmail follow-up emails, why are they so important and which industries benefit the most. Let’s dive in.
What Are Email Follow-Ups and Why Are They So Important?
Email follow-ups are additional messages sent after an initial email to remind or re-engage a contact gently. They’re essential because a single email is often overlooked or forgotten in today’s cluttered inboxes.
Follow-ups provide a second (or third) chance to catch the recipient’s attention, maintain momentum, and drive action, whether securing a meeting, closing a sale, or simply encouraging a response. Studies show that most deals require multiple touchpoints, making follow-ups a critical component in building a successful communication strategy.
Industries That Benefit from Automated Follow-Up Emails
Automated follow-up emails are particularly valuable in various industries, especially for small businesses:
- Sales
Keeps prospects engaged, helping to drive conversions.
- Real Estate
Ensures that potential buyers stay interested and don’t go to competitors.
- Recruitment
Keeps candidates engaged throughout the hiring process.
- Brokerage: Builds trust and credibility in client relationships, crucial for long-term success.
The Benefits of Follow-Up Emails
Follow-up emails offer several advantages, such as:
- Increased response rates
Gently nudging recipients improves the chances of a reply.
- Enhanced trust and credibility
Shows persistence and attentiveness without overwhelming.
- Time savings through automation
Tools like Rebump free up time by managing the follow-up process automatically.
- Better lead segmentation
Allows you to identify truly interested prospects and focus resources effectively.
How to Setup Follow-up Email in Gmail
Steps to Set Up Automated Follow-Ups with Rebump:
- Install Rebump:
- Go to the Chrome Web Store and search “Rebump for Gmail.”
- Click “Add to Chrome” and follow the prompts to install the extension.
2. Create a Rebump Account:
- After installation, log in to your Gmail account.
- You’ll see the Rebump icon in your Gmail interface. Click on it to create an account if you haven’t already.
3. Set Up a Follow-Up Sequence:
- When you log in click the “Bumps” Tab found at the top of the page.
- To create your own customized series of Bumps, click the red “+ New Bump Sequence” button
- Next, you need to edit each “Bump” message so it says what you want it to say and you are ready to send your first sequence.
4. Schedule your first Follow-Up Sequence
- Compose an email as you normally would in Gmail.
- Before sending, scroll down to the Rebump section below the email.
- Click the checkbox to activate Rebump for this email and choose the sequence you just created.
4. Send the Email:
- Once everything is set, click “Send” as you normally would. Rebump will automatically take care of the follow-ups based on the sequence you created.
By automating follow-ups, Rebump ensures that you never miss an opportunity to reconnect, making it easier to maintain productive communication.
Conclusion
By automating these key tasks, you can transform your Gmail experience, making it a powerful tool that works for you, not the other way around. Embrace these automation strategies, and you’ll find yourself with more time to focus on what really matters.
Try Rebump for free and see how effortless personalized, automated follow-ups can be.
Start your 14-day free trial today and never miss out on a potential lead or client again!