In this blog post, we will share the benefits of using follow-up emails, when and how to write them, plus some follow-up email templates that actually work.
Benefits of Sending a Follow-Up Email
Sending a follow-up email is a strategic move in professional communication, signaling your ongoing interest and proactive approach. It’s not just about making another touchpoint; it’s a chance to remind the recipient of your previous interaction, refresh their memory about your qualifications or proposals, and demonstrate your continued enthusiasm. Moreover, it provides an opportunity to clarify any uncertainties regarding the status of your initial communication, thereby keeping you active in the recipient’s mind and potentially propelling your request or application forward.
How to Write a Follow-Up Email
Be concise and specific
Follow-up emails should be short, concise, straight to the point, and sometimes may be predictable. Being genuine in a conversation like that will only help your email to get the attention that’s needed. Don’t use generic words and empty messaging. Go over the specific item you want to mention and keep the conversational tone if you can. This way the person won’t feel obligated to use a formal tone and will be easier for him to read and respond.
Always include your initial message
Making the recipient search for the original message is not a good idea. You must make the process as simple as you can if you want to improve the effectiveness of your follow-up. That’s why make sure you always reply to the original message and if there are any attachments to it you can reattach them to your message.
Having all the context the recipient needs in one place will increase the chances of him getting back to you.
Have only one call to action
Every time you follow up make sure to mention the call to action from your initial email. Again the goal here is to make the recipient responding process as easy as we can. Making them re-read your previous emails is too engaging for them and won’t help at all. Bring it down and use something like – “Just checking in since our last conversation about [[proposal topic]]”.
When to Write a Follow-Up Email
Timing is crucial when sending a follow-up email. Ideally, you should wait one to two weeks after your initial contact. This interval respects the recipient’s time to process your first message and avoids any impression of impatience or desperation. By waiting this period, you demonstrate a professional understanding of business processes and give your recipient adequate time to respond. Striking the right balance in timing shows you’re thoughtful and considerate in your approach, increasing the likelihood of a favorable response.
Follow-up Email Templates That Actually Work
- Long Follow-up Email Template – 40.55% Rescue Rate
- Industry: Marketing
- Used by: Comsud Media
- Why it Works: This template keeps the conversation going even when initial engagement is low, perfect for lengthy campaigns where nurturing the lead is key.
- Get Template
- Short Follow-up Email Template – 73.65% Rescue Rate
- Industry: Real Estate
- Used by: Quarto e Quartos
- Why it Works: This concise template is ideal for real estate professionals who need to keep communications quick and to the point, leading to faster responses.
- Get Template
- Event Follow-up Email Template – 69.54% Rescue Rate
- Industry: Event Services
- Used by: SnapSeat® Photo Booths
- Why it Works: Following up after events ensures that potential clients remember your services. This template leverages timing and relevance to boost re-engagement.
- Get Template
- Re-engagement Email Template – 40.55% Rescue Rate
- Industry: Business Brokerage
- Used by: First Choice Business Brokers
- Why it Works: Perfect for re-engaging cold leads, this template helps rekindle interest by addressing the specific pain points of potential clients.
- Get Template
- SEO Follow-up Email Template – 71.91% Rescue Rate
- Industry: Marketing
- Used by: Live Young and Well
- Why it Works: For marketing professionals, this SEO-focused follow-up keeps the dialogue open and provides value, increasing the likelihood of continued engagement.
- Get Template
- Sale Follow-up Email Template – 78.50% Rescue Rate
- Industry: Ecommerce
- Used by: Titans of Print
- Why it Works: This template capitalizes on urgency and personalized product suggestions to encourage customers to complete their purchases.
- Get Template
Why Use Rebump’s Follow-Up Templates?
These templates are not just text—they are crafted based on real interactions and have proven to drive results. By using Rebump’s follow-up templates, you can:
- Save Time: No need to start from scratch; simply customize our ready-made templates.
- Boost Engagement: Each template is designed to capture attention and elicit a response.
- Increase Conversion Rates: Our templates are tested and refined to maximize your chances of success.
Start using Rebump’s Bump Templates Library today and experience the difference that well-crafted follow-ups can make for your business.
Ready to see these templates in action? Get your free trial of Rebump now and start turning your leads into loyal customers with the power of effective follow-up emails!