Did you know that it takes at least 2-3 follow-ups to get a positive reply from a prospect? Sending emails manually belongs in the past. If you have a solid list of leads, all you need is a reliable follow-up tool and you can create automated sequences that drive real sales results. Today, we’ll show you what a follow-up tool is, what kind of features it should have, as well as the 5 Best Email Follow-up Software in 2024.
Choosing the Right Email Follow-Up Software
Selecting the best email follow-up software requires attention to a few key factors:
- CRM Integration
Ensure compatibility with your existing CRM for seamless data flow and enhanced productivity.
- Comprehensive Features
Look for essential capabilities like automated follow-ups, personalized messaging, A/B testing, analytics, customizable templates, integration options, unsubscribe management, email deliverability tracking, and scheduling.
- User-Friendly Interface
Choose software with an intuitive interface. Leverage free trials or user reviews to confirm ease of use.
- Cost-Effectiveness
Find a tool that fits your budget and offers flexible plans, including free trials or various subscription options.
- Reliable Support
Opt for software with dependable customer support, ideally available 24/7 across multiple channels.
- Solid Reputation: Check reviews on platforms like G2, Capterra, or the Chrome Web Store to ensure the tool is widely trusted and effective.
Top 5 Email Follow-Up Software
1. Rebump

The ability of Rebump to automate and personalize follow-up emails sets it apart from the competition and puts it in the lead. It is not enough to simply send out reminders; rather, you should focus on initiating a conversation. With features like behavior-based email triggers and advanced personalization, Rebump ensures your emails hit the mark every time. Rebump consistently keeps its application at the cutting edge of technology. The latest testament to this is the integration of artificial intelligence (AI) into its system. This AI-driven approach allows for even more nuanced and tailored email sequences that adapt to the unique context of each conversation. By staying technologically updated, Rebump not only enhances the relevance of your follow-ups but also ensures that your communication strategy evolves with the rapidly changing digital landscape.
Key Features:
- Automated follow-ups with personalized content
- Behavior-based email sequences
- Detailed analytics for informed decision-making
- User-friendly interface for ease of use
- Excellent customer support and integration capabilities
- AI-Powered Customization
The most recent development from Rebump is an artificial intelligence function that, when activated, creates follow-up email sequences that are specific to the narrative of your company. By analyzing your company’s name, specific instructions, the context of the original message, and detailed company information, the AI constructs personalized emails that resonate with your audience. You have the ability to determine the number of follow-ups, select the length, incorporate emojis, and change the level of originality as well as the tone and style to correspond with the voice of your company. This smart method makes certain that each follow-up is not merely another email, but rather a purposeful move towards the development of a long-lasting relationship with the recipient.
Reviews
- Capterra 4.7⭐based on 55 reviews

- G2 4.6⭐based on 7 reviews

- Google Chrome Web Store 4.9⭐based on 274 reviews

Pricing:

2. FollowUpThen

FollowupThen is an email productivity tool that can be used with any email system and is mainly used for email reminders. To use it, users simply send an email to a pre-set address and then receive a reminder from FollowupThen at the designated time. It also offers additional features such as SMS reminders for tasks and alerts for a no-reply on an urgent email. It doesn’t offer email tracking and cannot be integrated with CRMs.
Key Features
- SMS & Email Reminders
- Private/group reminders
- Web app to manage upcoming follow-ups
Pricing
- Free $0/Limited to 50 reminders
- Base $4/Monthly
- Team $4/User/Monthly
Reviews
- G2 5⭐based on 2 reviews
- Capterra – no reviews found
3. FollowupFred

FollowUpFred is a handy Chrome extension for GSuite that takes the hassle out of email follow-ups. Set it up once, and it’ll keep your emails bouncing back to your contacts at the intervals you choose, all while keeping an eye on how they’re doing
Key Features
- Automated follow-ups
- Unified dashboard
- Personalization
- Track email and engagement metrics
Pricing
- Free version available (automate 35 email follow-ups per month)
- Starter $20/Monthly
- Business $45/Monthly
Reviews
- G2 4.0⭐based on 1 review
- Capterra – no reviews found
4. Followup.cc

FollowUp.cc offers a streamlined email management experience, exclusively for GSuite users. It provides sophisticated features such as scheduled follow-up reminders, customizable snooze options, and automated follow-up sequences.
Key Features
- Auto follow-ups
- Follow-up reminders
- Email open/click tracking
- Snoozing email
- Team reports
Pricing
- Starter – $18/Monthly (Billed Annually)
- Professional – $29/Monthly (Billed Annually)
- Salesforce addition – $40/Monthly (Billed Annually)
- 14-day free trial available
Reviews
- G2 4.8⭐based on 2 reviews
- Capterra – no reviews found
5. Boomerang for Gmail

Boomerang for Gmail is an email management tool that helps users manage their inboxes more efficiently. The tool has email scheduling and follow-up reminders available. The follow-up reminder feature notifies users to send a follow-up based on conditions like not opened, not replied, etc.
Features
- Email Scheduling
- Follow-up reminders
- Mobile compatible (Android & iOS)
- Email assistant
- Inbox pause
- Autoresponder
- One-click calendar
Pricing
- Basic – free/Limited to 10 message credits per month
- Personal $4.98/Month (Billed Annually)
- Pro $14.98/Month (Billed Annually)
- Premium $49.98/Month (Billed Annually)
- 30-day free trial available
Reviews
- G2 4.5⭐based on 344 reviews
- Capterra 4.7⭐based on 169 reviews
Why Rebump is the Best Choice
Rebump stands out for its simplicity, effectiveness, and commitment to making every email count. It’s more than just software; it’s your communication partner, ensuring that your follow-ups are as effective as the initial outreach. With Rebump, you’re not just sending emails; you’re building relationships.
Ready to improve your email game and start doing more sales? Sign up for your free trial here.